Trickle Up Street Trend (FB #10)

Bill Cunningham does a creative presentation of new trends every Sunday in the New York Times. I decided to do a similar project and showing off the new trend of "The New Light Jacket". This presentation is my take on the famous leather jacket making a serious comeback for Spring 2015. Enjoy!

Michael Kors Instagram (FB#9)

Social Media is huge outlet for retail companies. They reach customers on their favorite social media website by showing them beautiful pictures with little words. It does not look like an ad but it shows the companies products. By doing this it does not annoy the the customer by showing ad after ad but instead it gives the customers an artful picture. Michael Kors has a great instagram page. Some of their photos are shown to every instagram user whether or not they follow the account. This is a great way to gin more followers and get the name and products out to more customers. Here are some pictures of the account

Here are articles regarding the instagram account. 

http://www.huffingtonpost.com/2013/11/04/michael-kors-instagram-ad_n_4212438.html
http://wwd.com/media-news/digital/kors-instagram-adds-buy-8034767/ 

Alexandre Vauthier Spring 2015 Look Book (FB#8)

Alexandre Vauthier's look book for Spring 2015  is quite the opposite style of the designers "usual disco loving and couture focus" as said by Womens Wear Daily. The background of the photographs is set at a  football field and there are many sports references made in the photographs. I find this a very interesting yet a very strange idea. The collection only has two jersey styled dresses and the rest are not exactly sporty. The models are wearing leather, full length gowns, and other high fashion outfits in the middle of a football field with football players staring at them. Although it may seem strange it is very fun and different and the collection is truly amazing!
http://libproxy.fitsuny.edu:2362/runway/spring-ready-to-wear-2015/review/alexandre-vauthier/ 

Marc by Marc Jacobs Trunk Show (FB#7)

I find trunk show very interesting because like most of the usual fashion show that have become more about the show and the entertainment rather than the actual fashion. In this trunk show video it is almost more of a music video rather than the usual boring trunk show video.  This video clip is from Marc Jacobs line at Saks. I find it interesting because of the caption at the bottom and fun and easy vibe of the video.

Vera Wang Bridal Fashion Show 2015 (FB#6)

Instead of the usual fashion show Vera Wang presented her Spring 2015 Bridal collection through a video. When thinking of brides, and wedding gowns one would picture happy people, bright colors, the whole shebang. But Vera Wang's portrayal of weddings and wedding gowns seems to be very eerie. The video consists of four models wandering around a dark and scary woods. The hair and make up is very plain and bleak almost haggard looking. They all end up in some type of all and dance around and it ends with black rose petals falling around them. The song playing in the background is whimsical yet dark.

Visual Merchandising (FB#5)

A great way to catch a customers eye is by having a great window display! In order to have a great window display the store has to keep up with the trends and season. They must show the current trends put together in an outfit. This will make the customers more likely to buy a certain item because they have ideas of what to put it with. At my last trip to the mall I noticed some really great displays.

The window display at J. Crew was great because it showed a lot of spring accessories and decorations such as butterflies. This window display makes customers excited for spring shopping even though it is still so cold out!

I really enjoyed the window display from Kara because of the chic look for spring. The look was very minimalist and had great bright colors in the clothing and the bright red wall. It was very vibrant and interesting.

Fashion Language (FB#4)

In the fashion industry we have many different terms and sayings that are unique to our industry. When writing blogs, articles, etc. writers incorporate these terms to describe anything fashion related. It catches readers attention while still keeping things fashion related. I recently read a blog article from the NY Times by Vanessa Friedman about comedian and up and coming fashion designer Margaret Cho. I then analyzed the article and picked out certain terms in the fashion industry. Here is the link to the blog article.

SILHOUETTE & DESIGN

-Jumpsuit

-Onesie

-Unitard

-Romper

DETAILS

-Elasticized waist

-Ribbed cuffs

-Gold-colored zippers

-Pockets

COLOR

-Gold-colored

-Black

FABRIC

-Twill

CREATIVE “JARGON”

-"ready to wear"

-Jumpsuit designer

-Female Ghost buster suit

-Full fledged fashion designer

-Fashion Week

-Crossover Candidate

-Anti-It Bag Onesie